Business website
Barnacle Bob
A charter website that brings rates, seasonal guidance, trip planning, guest stories, and direct booking into one clear customer journey.
Visit live project ↗- Type
- Business website
- Focus
- Direct booking journey
- Audience
- Fishing charter guests
The problem
What needed to become clearer.
A charter customer needs several kinds of information before feeling ready to book. Rates, seasonal expectations, trip details, credibility, and the booking path all need to work together without making the visitor hunt.
What was built
- A clear structure for rates, trip planning, seasonal guidance, and guest stories.
- A direct path from research to booking.
- Mobile-first presentation for customers planning from a phone.
- Search-friendly pages that answer practical trip questions.